The important of leadership communication

Mastering leadership communication means you learn how to do the following:

1. Project a positive ethos in writing and speaking.
2. Analyze audiences and target your messages to them.
3. Develop an effective communication strategy for all situations.
4. Select and use the most effective medium or vehicles to reach your audiences.
5. Create well-organized, coherent documents.
6. Write clear, concise, correct business prose.
7. Deliver presentations with confidence.
8. Display emotional intelligence and cultural literacy.
9. Lead small groups, whether in teams or meetings, productively.
10. Develop a vision and internal messages that guide and motivate employees.
11. Design and deliver external messages to reach stakeholders with positive and effective results. 

Reference: Leadership Communication by Deborah Barrett, and here your can read the book online.